Future Farm
PROJECT FOCUS
ALT PROTEIN, MARKET EXPANSION
Future farm
Concept Development
Creative Direction
Art Direction
Creative Stra
Storyboarding
Filming
Photography
Post-Production
Challenge
When Future Farm sought to enter the Los Angeles market, they partnered with Foodtography Studio and Morel Creative to create a compelling video and photo campaign. The campaign featured restaurant takeovers at three prominent LA locations, showcasing Future Farm's products and generating significant consumer interest. This strategic initiative solidified Future Farm’s market presence, resulted in extensive press coverage, and demonstrated Morel Creative's ability to execute impactful market entry strategies.
Impact
Increased Market Presence
Enhanced Brand Experience
Positive Press Coverage
Strengthened Brand Identity
Consumer Engagement
As Future Farm aimed to broaden their international footprint, they decided to enter the Los Angeles market. Recognizing the need for a strategic and impactful introduction, Los Angeles - a trendsetting city with a diverse and health-conscious population - was the perfect place to showcase their innovative plant-based products. To make a significant impact, Future Farm organized a series of restaurant takeovers. However, they quickly realized that simply organizing these takeovers wouldn’t be enough. They needed to capture the essence of their mission and the excitement of these events through powerful visuals.
To achieve this, Future Farm through their PR team at Noun Agency, turned to Morel Creative. The mission was clear: create a compelling video and photo campaign that would not only document the restaurant takeovers but also establish a strong market presence for Future Farm in Los Angeles. This initiative was crucial for Future Farm to generate buzz and consumer interest, and to create a memorable brand experience that would resonate with the local audience.
Working hand-in-hand with Future Farm’s PR team, Morel Creative embarked on building out the creative direction and executing the creative production for this campaign. We began by visiting the restaurants that Future Farm was taking over, immersing ourselves in the environment to understand the unique elements of each location. This hands-on approach allowed us to produce customized content that highlighted the distinctive nature of each restaurant takeover.
Our team focused on creating a series of engaging video and photo content that would promote the takeovers and showcase Future Farm’s products in the dishes prepared by the collaborating restaurants. By highlighting the plant-based products within the culinary creations, we aimed to emphasize the versatility and appeal of Future Farm’s offerings. This comprehensive approach ensured that every piece of content we produced was aligned with the campaign’s objectives and Future Farm’s brand values.
Outcome
The outcome of our collaboration was a suite of captivating video and photo content that vividly showcased the restaurant takeovers. Each piece of content was crafted to highlight Future Farm’s products within the dishes, bringing the brand’s innovative and delicious plant-based alternatives to the forefront. The visuals captured the essence of the campaign, portraying the excitement and uniqueness of each takeover event.
Through our creative direction, we ensured that the content not only documented the events but also told a compelling story of Future Farm’s mission and vision. The high-quality videos and photos were used across various marketing channels to create buzz and engage with the target audience in Los Angeles. This strategic content played a crucial role in establishing a strong market presence for Future Farm.
Yessss - These look awesome!!!
Emily Titelman | Noun Agency
When our client partnered with LA-based restaurants, we turned to Morel Creative to capture the activations.
They captured a series of mouthwatering videos and photos that made our job easy and the client ecstatic.
Sara Holand | Noun Agency
The campaign successfully introduced Future Farm to the Los Angeles market, generating significant buzz and consumer interest. The strategic restaurant takeovers, coupled with the engaging visual content, created a memorable brand experience that resonated with the local audience. This initiative demonstrated Morel Creative’s ability to execute market entry strategies that deliver tangible results.
Moreover, the campaign resulted in significant press coverage in collaboration with Noun Agency, further amplifying Future Farm’s presence in the market. The comprehensive and well-executed campaign solidified Future Farm’s brand in Los Angeles, paving the way for continued growth and success in the region. Through our partnership, Future Farm was able to make a powerful entry into a competitive market, showcasing the effectiveness of our visual content strategy and production services.
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