We create for brands with morals
Morel Creative produces award-winning video + photo strategy and content. Spearheaded by Jake Ahles, we create market leading brands by implementing our 4Cs + F.E.E.E.D. Framework.
At Morel Creative, we believe by helping purpose-driven brands become market leaders we can do our part in building a future better for both people and planet.
So we work with like minded brands to help them become market leaders, secure investment, and get acquired through our 4Cs of video and photo content strategy + creation:
Cohesion, Consistency, Clarity, and Connection
The 4Cs
Cohesion: Encompasses all touchpoints
Clarity: A clear Unique Selling Proposition (USP) that truly that sets your brand apart
Consistency: This doesn’t mean creating the same type of content over and over again. Quite the opposite. Consistency means all of the content created consistently shares your brand’s USP, reinforcing why your brand is the best option to alleviate a problem for your customers or help them reach an aspiration. It means consistently sharing what sets you apart - your USP.
Connection: Making an emotional connection with your audience guided by USP
How Do We Do It?
Our F.E.E.E.D. Framework is a powerful step-by-step process to uncover what truely sets your brand apart in the market following the 4Cs, then creating a visual content strategy around those principles and executing highly effective content from that strategy. But it doesn’t end there. The beauty of F.E.E.E.D. is that it is iterative and adaptable for continual and improve-able content creation that not old grows your brand but grows with your brand.
Our Promise
Intentionally Small
Unlike large agencies demanding top dollar only to give your brand to their junior designers, at Morel Creative, we do things differently. Our founder and lead strategists are with you from start to finish, ensuring that your brand’s story is in expert hands every step of the way. We intentionally keep our team focused and dedicated, so your brand gets the attention it deserves.
Collaborative Creative Partners
Think of us as a natural extension of your team. Our approach is collaborative and relaxed, merging in-house experience with agency expertise to give you a seamless, integrated experience. We’re here to support your brand’s vision, working side by side to bring it to life with authenticity.
Custom-Tailored Solutions
No two brands are alike, and neither are our projects. We build each team to fit the unique demands of your project, scaling up with specialized experts or dialing in for a focused approach as needed. Our flexibility allows us to adapt around your brand’s goals, ensuring that every piece of content serves a purpose.
Full-Service, Purpose-Driven
Whether you’re launching, scaling, or rebranding, we meet you exactly where you are. Morel Creative is here to craft a strategic visual content system that resonates with your audience and positions your brand for category leadership. From ideation to execution, we bring your brand’s message to life across every platform.
Morel Creative is a Social-Second Agency.
Unlike many social-first agencies that prioritize quick, short-lived content short term wins, we focus on creating cohesive, multi-platform content systems that align with a brand’s larger vision and long-term goals. Our approach prioritizes deep brand storytelling and strategic content development that transcends fleeting trends, creating foundational content that reinforces your brand’s identity and resonates across multiple touchpoints — from product campaigns to investor presentations.